SUCCESSFUL SEMINAR SELLING Live! 19th September 2008
Hilton Bracknell, UK

Everything You Need To Plan, Promote and Sell-out Successful Seminars, Workshops and Courses


"Bold statement - but the most useful seminar that I have ever attended for my business. An absolute must if you are serious about increasing your business." Mike Legassick - Positive Solutions


Hello!

If you give seminars and courses, or are thinking about using them in your business - then this could be the most important page you ever read. Like hundreds of business people who have already attended, I'd like to help you make A LOT OF MONEY by promoting your own events, seminars and courses.


Here's what happened to me recently

Towards the end of last year, ITN News were looking for a 'marketing expert'. ITN's producer used Google to find someone to interview and out of over 88 million entries that came up they chose me. I do THREE THINGS online which I'm certain are responsible for them finding me amongst everyone else and which sell-out my seminars time and time again. At my Seminar on Seminars in September 2008 I'll share with you exactly what I do and how you can do the same three things.

Whether you already use seminars in your business or are just starting to get your head round it, this event will make a BIG difference to your results. This is not a theoretical presentation, but a hands-on, high-content workshop that gives you ALL the tools you need to make a lot of money from your own seminars, workshops, courses and networking events - regardless of the size of your business. You'll learn the same techniques that I use in my own business and which my consulting clients now use.

In 2007 and 2008 I have made presentations to senior Directors at Hitachi, the Eden Project, Estée Lauder, Blockbuster Video, DVLA, The Royal College of Surgeons, the DTI, Del Monte, Oracle, Scottish & Newcastle, BUPA, Zurich, Standard Life, Friends Provident, The Royal Institution of Chartered Surveyors, France Telecom, BP, University of London, the British Medical Association, National Express, Oxfam, Ford, George Wimpey, Domino's Pizza Group, HM Prison Service, Littlewoods Gaming, Fullers, the Food Standards Agency and John Lewis. And all this came about because seminars are at the core of my marketing.


Just a few of the many items we will cover to help you plan and present a flawless seminar:

* How to use seminars to get in front of many more prospects than you are now
* The 7 deadly sins that businesses make when promoting seminars and how to avoid them
* How one seminar marketer achieves a near 100% conversion rate at his seminars
* How Thomas increased his income from £43K to £450K in four years by promoting his business through seminars
* 40 tips to dramatically increase attendance levels - including 3 golden tips that you MUST remember (they are all being used on this page)
* Public speaking tips that professional speakers use to improve their evaluations and get repeat customers
* The single most important technique that will ensure people remember and act upon your seminar
* How and when to charge for your events
* Understanding Google and how to use the Internet and Social Networks to pack-out your seminars
* How to develop new products and services around your seminar that will make money while you sleep


Follow the lead of countless other business people like you who've already benefited from this workshop and sign-up today.


How will this event be different?

I attend a lot of seminars myself, and to be honest most of them are little more than a dull promotion of the seminar host's own business.

At this event you won't get 'dull' and you won't get a full-day advertisement. Just ask the hundreds of people who?ve already attended.

I promise you'll be educated, entertained and inspired to take action immediately. You'll get clear, logical, easy-to-implement ideas - most of which are proven to make a difference to your business straight away. Previous attendees will tell you that I won't hold anything back either - the object of this event is to make you money, so you'll hear it straight. I'll even reveal the hidden marketing techniques that are on the page you're reading right now. (At least ten have been used up to this point!)


Who should attend?

Any business owner, professional, consultant, business coach, trainer, salesperson or marketer who believes that seminars have a part to play in their business - either as a marketing tool or as a vehicle to find new customers, add value to existing customers and to build your prospect base. We have lots of people attend who tried hosting seminars in the past but they didn't quite work out. Maybe you didn't get enough people attending; maybe the event cost you more than you were expecting or perhaps you didn't convert many people into customers afterwards.

You should also attend this event if your product or service lends itself to being promoted at a public event, if you attend networking events, if you promote yourself in online social networks or if you're in a profession where you can give seminars to promote yourself and your expertise.

Take it from me that ALL businesses benefit - you can see that in our testimonials from business people who have already attended. Whether you're a small one person business or run a sales team in a large Corporate enterprise - everyone wins.


Who should NOT attend?

You simply won't benefit if you're not open to new ideas. Much of the information you'll learn will be dramatically different from anything you've heard before, so you'll have to keep an open mind. Trust me, you'll be amazed!


How others have benefited from working with Philip Calvert

"Outstanding value and excellent delivery. Loads of highly relevant, practical material that I will be using straight away. Every business that is passionate about growing by really connecting with their audience will get tremendous value from this course." Matthew Newnham - XL Scotland and Delta Change Management

"To hold people's attention for 6 hours requires a lot of doing! Fantastic - the best value for money seminar I have ever been on." Matt Porter - 2plan Ltd

"Don't miss this - the information is priceless and spot on." Bill Moore - A Smiling World

"A whole host of ideas that will simply trigger more success. Just do it!" Alastair Hutt - Head of Strategic Partnerships, RBS

"Masses of information - most of it new, which I am definitely going to use. If you want to run seminars and you've never done it before, don't waste your money - come on this course first." Anthony Day - The Climate Business

"Yesterday I went to Phil's long awaited Seminar on Seminars. He gave and he gave and he gave! The amount of valuable information just kept on coming with huge generosity of spirit and professionalism. I can highly recommend Phil for his Seminars and for his Professional Speaking - he's also a great bloke! Connect with him." Tessa Hood - Changing Gear Limited

"I fully expect to look back in 5 years time and regard my first contact with Philip as a major milestone in my life. One week later and I have already gained an incredible amount of knowledge. Fantastic!" Chris Kelly, Hanson Wealth Management

"If you ever want proof that being in front of people is essential to your business, then you'll get it from Phil. Not only is he an accomplished and entertaining speaker, he gives you food for thought and practical solutions to help you boost your business." Graham Jones - Internet Marketing Expert


Your Host for this event

Philip Calvert is the author of two books on marketing related topics - including the acclaimed Successful Seminar Selling (How to Books). He speaks internationally on sales and marketing, and teaches companies and individuals to use a variety of innovative marketing techniques to raise their profile, increase sales and enhance the perception of their credibility and expertise. He has appeared on BBC Breakfast TV and Radio as a presentation skills expert and is a keen user of technology and social media to enhance clients' marketing messages.

Successful Seminar Selling has changed the attitude and thinking of thousands of sales professionals and business owners - and now Philip's 'Seminar on Seminars' is open to you too at the Hilton Bracknell on Friday 19th September 2008. When you join everyone else at this event you'll be learning how it's done by someone who is practicing what he preaches every day. His own seminars regularly sell out over two months in advance and he?ll be revealing how he does it.


"There's no substitute for hands-on, face to face interaction. Philip delivered a practically non-stop barrage of tips, information and advice on how to run your own seminar in his Seminar on Seminars last week. Look, listen and learn. Watch what he does and then rinse and repeat and put it into practice for yourself. Well worth attending if you're thinking of running your own seminars and workshops." Clare Evans - Time Management Coach

"Outstanding - full of practical advice and tips, but also plenty of paradigm-shifting Wow material. Seminars are going to be an essential marketing tool for most businesses - Phil is the expert and this is the Masterclass. Go!" Julian Treasure - The Sound Agency

"This event isn't just for people doing seminars - if you need to market your business, you need to attend!" Roy Gough - Alloy CRM


What we'll be covering at this event and how your business will benefit

Sixteen years ago I was an account executive for a major life assurance company. My sales colleagues and I were targeted to call on twenty prospects a week. It was tough, with most of us lucky if we saw between seven and twelve a week. It was also a time consuming, tiring and expensive way to prospect for new business.

I soon got fed up with trudging the grey, rainy City streets, so decided to ignore my Sales Director's instructions and try out some of my own ideas to build sales. I'd always believed there was a more efficient, faster and more profitable way - and one that was a lot more fun too! I was right. Within two weeks of hatching my plan - instead of seeing twenty prospects per week - I was often seeing twenty per day. And before long I had qualified for the annual overseas sales convention. In fact, I qualified every year from then on.

I used the same approach at the next two companies I worked for and achieved the same incredible results - one of which had the best twelve months in its 120 year history. My secret weapon was to use seminars, workshops and training courses to see multiple prospects - and then to leverage the relationships built at the events through networking and by actively asking for referrals. When you join everyone else at my Seminar on Seminars you'll learn the techniques I use every day to fill up my seminars time and time again. Not only that, everyone tells me it's a superb networking opportunity.


Here's some of what you'll learn:

* Discover 20 reasons how seminars can make A LOT OF MONEY for your business
* Learn Philip Calvert's personal proven formula for filling up every event
* Learn how one seminar expert achieves near 100% conversion rates at every event he runs
* Discover the right (and the wrong) days of the week to hold your events
* Discover how the right venue influences attendance levels - including 5 points about the venue you MUST get right
* 'Confessions of a mystery seminar attendee'! Discover what world class seminar hosts do to 'wow' their audiences right from the moment they arrive at the venue
* How to choose a title and subject matter that is irresistible to your target market
* How to write enticing, tempting and engaging mailing letters that get results
* Discover 40 proven tips from seminar experts to dramatically increase attendance levels - including 3 golden tips that you MUST remember (or your event will fail)
* 38 new ways to use the Internet to promote your event
* How to turn your seminars into an exciting, rewarding and incredibly profitable new income stream for your business
* Inside secrets, tips and tricks from world class professional speakers to ensure your audience remembers and acts upon your business messages
* How to plan your events, including timescales and key activities to consider each week
* How to promote your events, including benefits of different promotional media such as mail shots, email, websites, blogs, social networks, newspaper and radio advertising etc
* How and when to charge for your events
* How to choose a title for your seminar that will increase response rates
* The THREE target groups you should invite to maximise attendance at your seminars
* How to work with joint venture partners to increase response rates and lower the cost of your promotional activities, including how to generate free publicity
* Additional on and offline marketing activities that complement your seminar promotions
* How to create handouts and feedback sheets that attract new sales
* The importance of providing high-value FREE materials and services to attendees
* How to get great testimonials to use in future marketing materials
* The correct way to set up the seminar room
* The SINGLE MOST IMPORTANT thing you must do, between guests arriving and the start of the seminar
* Advanced presentation skills - How to present your seminar with confidence, clarity, conviction and professionalism
* Tips and tricks to engage attendees before, during and after your seminar
* The advantages and disadvantages of having guest speakers at your seminar
* Professional speaking tips to ensure your presentation is remembered and acted upon - including the 6 golden rules on which presentations from world leaders are judged
* How and when to use humour correctly in your presentation
* The correct use of PowerPoint and other visual media
* A powerful flip-chart trick to get the attention of your audience
* What you must remember to do on the morning of your seminar, including points to get right at the venue
* How to create profitable new income streams from your seminars
* How to create exciting new products from your expertise and intellectual property
* The benefits of recording or filming your seminar
* How to create a network of loyal advocates for your seminars
* How to use the Internet to create new income streams after your seminar
* How to use technology and the Internet to create new products and service propositions
* How to optimise your online communications so that your seminar appears on the first page of Google
* How to use your website, Blogs and Social networks to support your events
* Powerful, proven and hypnotic words and phrases to use in your promotional materials that increase response rates
* How to write phrases that encourage people to read and act on your promotional materials
* The truth about email marketing - is it dead and buried or still a powerful tool to promote your seminar?
* The truth about Podcasts - what they are, how to create one and what it can do for your seminar
* The magic of 'RSS'. What it is and how it can enhance your seminar proposition
* How to create Community around your seminars and events
* Countless examples of businesses that are successfully using seminars as part of their marketing strategy

* PLUS - the SIX universal laws which influence behaviour and people to attend seminars


If you think this is a lot of information - you're right. And this is just an outline too, so whatever you're doing - put everything on hold so that you can be there.

Sign-up here.


An important note about timing

To ensure that we cover everything in the schedule and to be fair to everyone, the event will start ON TIME. When the programme says it starts at 10.00am we mean just that. I'm sure you will understand the importance of this. (What's more, you'll learn how this simple instruction increases response rates!)


To qualify for extra bonuses you must act now

Everyone who signs-up quickly receives the valuable bonuses listed below.

However, a limited number of people also have the opportunity to purchase one of our 'Hot Seats'. This means that you'll get to present your own seminar challenges and problems and benefit from feedback and advice from other participants. You'll also receive free online coaching and help from me for a full year. At past events, the Hot Seats have proven to be one of the most helpful elements of the seminar. It's your chance to benefit from the wisdom of the crowd and to give your business an extra boost.


Plenty of time for your questions

Unlike many other seminar hosts, if you have a burning question that you want answering we encourage you to ask it straight away - not wait until the end. Although the event finishes at 4pm, I don't leave until everything is crystal clear in your mind.


Everyone leaves with a personalised plan

This is one of the most important parts of the day. Just after you complete your evaluation sheet for the event we'll do a crucial exercise. You will create an action plan to follow when you leave so that you know exactly what you're going to do next to start benefiting from the wealth of information you'll hear on the day. That way there will be no uncertainty as to how to get moving.

How many seminars have you attended with great information but no plan to follow?! You'll leave knowing exactly what to do and in what order. We'll give you a plan of action that will make your success almost certain.


Price / Guarantee

1. Hot Seats (limited availability) - normal price £350

When you act now your investment is discounted to £247


2. Standard Seats - normal price £250

When you act now your investment is discounted to just £157 - a reduction of over £90.


Your investment in either type of seat is completely risk free as the event has a LIFETIME GUARANTEE. This means that if at any time in the future you are not 100% satisfied with the incredible amount of information you'll receive at this event, just request a refund and I'll give you your money back. Simple.

Sign-up here.


£700 worth of bonuses for early registration

Sign up for this event now and receive bonuses worth over £700

Bonus #1: After the event, everyone receives a 30 minute telephone consultation with me (Philip Calvert), including an appraisal of your seminar marketing materials with personalised suggestions. This bonus is worth £350

Bonus #2: Six months follow-up advice by email or Skype. Worth £150

Bonus #3: A copy of my eGuides Sell-Out Your Seminars! 36 Tips to get Bums on Seats, Presentation is Everything! and How to Become a Published Author. This is worth £50

Bonus #4: Attend any seminar or event of mine for the next 2 years at a discount of 50% off. Even if you attend just 3 events, this bonus could be worth over £150 to you

Bonus #5: Free membership of the Successful Seminar Selling Live! Forum on Ecademy - online debate and ideas to help ensure your events are the success you deserve. This is worth £20

Bonus #6: Register straight away and enjoy your discounted tickets highlighted above

Total Bonus Value: Over £700.


Philip Calvert's Seminar on Seminars

Put in your diary now: Friday 19th September 2008

Venue: The Hilton Bracknell, Bagshot Road, Bracknell, RG12 0QJ United Kingdom. Telephone: +44 (0)1344 424 801 Website.

Direction finding tool here. The hotel is very easy to find (just 30 minutes drive from Heathrow, 10 minutes from the M4 and 5 minutes from the M3) and has plenty of free parking. There is also wireless internet access in the lounge and Bar if you need to stay in touch with your office. Hotel ebrochure here (PDF).

If like many people, you are travelling long distances, we have negotiated a special discounted bed and breakfast rate for the nights of either the 18th or 19th September 2008. Please send me an email to philip [AT] calvertnewmedia.com with your details.

Call me on the day on 07773 359 619 if you need help.


Timing: The event starts at 10.00am prompt after coffee and networking at 09.30am. The event closes at 4.00pm - though I will not leave until anyone who has questions is able to spend time with me.

Seating: Limited to 60 places maximum.

Anyone attending is welcome to join me afterwards for refreshment at the bar. Many of my previous seminar attendees have told me this is an incredibly valuable part of the day as you get to network and talk to other participants in a relaxed environment.


Easy ways to register

"The best value learning I have had in years. Book it now - before Philip charges the real value of this course." Mark Orr - The Printing and Mailing Company Ltd


Online: Please choose your Priority PayPal link below. Note - you do not need to have a PayPal account to use this.


1. Hot Seat bookings made immediately: £247 (discounted from £350)

2. Standard bookings made immediately: £157 (discounted from £250)



Sign-up here.


Telephone: 01483 548 666 or 07773 359 619
Fax: Please send a fax to 01483 548 666
Post: Please send your cheque to the address below payable to Calvert New Media Limited. Note - Please call or send an email to reserve your place first.

Philip Calvert
Calvert New Media Limited
1 Beaver Cottages
Smithwood Common
Cranleigh
Surrey
GU6 8QX


Questions before your register?

Feel free to call me on my direct line if you have any questions before registering. The number is 07773 359 619


In conclusion

Businesses who use seminars and workshops as a marketing tool have many advantages over those who don't. At this one event you'll learn many techniques that will more than cover the cost of the event. In fact you'll learn things that could be worth tens of thousands of pounds to you over the coming years. So you owe it to yourself to invest in this amazing opportunity. Take action now - if you put it aside you'll forget about it and will miss out while others surge ahead.

If you do that, you'll miss out on the opportunity to uncover the secrets of how to plan, prepare, present and make a lot of money from seminars, workshops and courses. The free bonuses alone are worth many more times your investment in the seminar - not to mention the incredibly valuable content you'll receive at the event itself.


Miss this event at your own risk!

Everything you'll hear at this event has been tried, tested and is proven to make a difference. My seminars consistently sell-out well in advance and I'm going to share with you exactly how I do it.

You're not going to hear a load of theoretical fluff! So if you're thinking of missing this event, please think again. I give you my personal guarantee that this event will be worth your time. You can sit on your hands and do nothing - or you can sign-up right now. The information you'll hear will pay you dividends for years to come.

I look forward to seeing you in Bracknell!

Yours sincerely


Philip


PS These events always fill up quickly. Make sure you register now to get your bonuses and an early chance to be in one of the Hot Seats. Don't forget that there are only 60 seats at this exclusive event.



Cancellation Policy: People rarely cancel their booking, but if you do we?ll do our best to transfer your ticket to a future workshop or provide a full refund. In the event of you cancelling your booking within 7 working days of the workshop, we will still offer a transfer to another date if one is available or offer your money back. Cancellations or transfers within 7 working days of the workshop will incur an administration fee of £40.